Event Cover Image
Event Image

📅 Date: Tuesday, April 14th, 2026
⏰ Time: 6:00 PM – 7:00 PM (Irish Time)
📍 Where: Zoom
🎙 Speakers: 
Alicia Funderburk


Have you ever been curious about how Business Analysts operate across different industries?

We're excited to launch "A Day in the Life of a BA".

Each month, we invite passionate BA professionals to share real-world experiences, daily routines, challenges, and insights into their industry.

As part of this month, we’re excited to welcome Alicia Funderburk - a seasoned BA who will give us a practical look into the world of business analysis in Entertainment.

Alicia Funderburk M.A., PROSCI®,PMMC™,LPM,RTE,POPM,CSSGB,CSP-PO, CSP-SM Alicia Funderburk is an accomplished award-winning 40 Under 40 Professional, published author and creative, with over 17 years of experience leading, managing, & delivering Technology, Engineering, & Creative projects for renowned corporations including ESPN, Paramount (BET Media Group), Icon Sports Media/Associated Press, Getty Images, & The Walt Disney Company. Drawing from her distinctive professional background spanning the Arts, Education, Sports, Media, & Technology, she successfully uses her diverse skillset & professional industry experience to foster growth within teams, create comprehensive training programs, cultivate a collaborative team environment, enhance communication, & bridge the gap between technology, innovation, & creativity to propel businesses towards their strategic objectives & revenue targets

💡 What you’ll learn:

• Understand how business analysis functions within various sectors of the entertainment industry
• Identify where data informs creative, financial, and strategic decisions
• Recognise common tools, skills, and mindsets used by business analysts in entertainment
• Explore real-world examples of how analytics influence content development, marketing, and audience engagement


Don’t miss this opportunity to step into the world of business analysis and connect with peers in the broader BA community. See you there! 🌟

Organizers

J

James Dean
president@ireland.iiba.org